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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

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CHAPTER 9The Goal of Subscription

See the ball. Hit the ball.

CLINT EASTWOOD IN TROUBLE WITH THE CURVE

My favorite Michael Jordan/Nike commercial came out toward the end of his career. It’s a 30-second spot of Jordan getting out of his car, walking past photographers, and going out a door. There’s no flash and no game winning shot. It’s just Michael … and then you hear his voice.

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.

The one thing that most people take from this commercial is that you have to try in order to succeed. But I think the meaning is so much ...

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