CHAPTER 22Alternative Content Promotion Techniques
Successful organizations make habits of thingsothers don’t like to do, or don’t find time to do.
DON HOUSE
It still amazes me how many marketers and businesses create their content, send out a few tweets about it, and then stop. As you develop any pieces of content, part of that plan needs to be how you are going to get that content into the hands of new and current customers—how to market it. The marketing of your content is perhaps the most important part of the content marketing process. Why? As Gilad de Vries from Outbrain always says, “If you create great content, but no one reads it, did you create great [epic] content?”
Content is created to be consumed. If it is not and it doesn’t accomplish ...
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