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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

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CHAPTER 25The Evolution of Your Epic Story

We’ve only just begun …

THE CARPENTERS

There are so many additional concepts I’d like to cover in this book, but as we’ve discussed with content marketing, there is no perfection and, as Seth Godin says, shipping the product is the most important.

I’ve left this last chapter for those critical questions that I receive on a regular basis and feel the book would be incomplete without. And then I leave you with a bit of motivation at the end of this chapter.

EXAMPLES FOR INSPIRATION

Although there are dozens of case studies already in the book, you can never have a shortage of content marketing examples. Below are some epic examples of content marketing collected throughout the years. Enjoy!

IBM. In IBM’s ...

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