There are so many people who were instrumental in making this book happen.
First and foremost, thanks to my friend and mentor Jim McDermott, who reviewed each chapter along the way, and was a true source of inspiration.
Second, to Robert Rose, my friend and CMI’s chief strategist and my coauthor on Managing Content Marketing. Much of the thinking in this book comes either from him or our collaboration.
And I can’t forget Mr. Joe Kalinowski (bum bum), my creative director, who put together all the charts and images you’ll find in this resource.
A big thanks goes to the entire Content Marketing Institute team, for picking up much of the slack while I prepared the manuscript for this book … and as you’ll see, there are so many areas ...