Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Foreword

Have you heard of SAP? If you are a business professional, then you probably have heard of us. You might know that we are German-based. Maybe you even know that we sell business software that powers the financial and accounting systems of large companies. But we are much more than a German-based software company. And we are much less known to the average consumer.

I bet you didn’t know that 80 percent of our customers are actually small or medium-sized businesses. Our software powers 74 percent of the world’s transaction revenue and 97 percent of the 1.8 million text messages sent every day across the globe. Our customers distribute 78 percent of the world’s food supply, 76 percent of the world’s health and beauty products, 82 percent ...