September 2013
Intermediate to advanced
352 pages
7h 58m
English
book
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
by Joe Pulizzi
Content preview from Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 7More Right or Less Right
Judge a man by his questions, not by his answers.
VOLTAIRE
In the Pulizzi household, it goes by just two words: the Disclaimer. Let me explain. Growing up, and on into the present, my mother is meticulous about how she chooses and buys gifts for members of our family. As I was presented with gifts for either my birthday or for Christmas, my mother would reach out to hand me the gift … and then pause. Before she handed me the gift, the words that came out of her mouth were what my sister, Lea, and I always called “the Disclaimer.”
The Disclaimer was why I might not like the gift—why it might not be the perfect gift for me. It usually accompanied a gift receipt of some kind and sometimes a listing of other gifts ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.