September 2013
Intermediate to advanced
352 pages
7h 58m
English
book
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
by Joe Pulizzi
Content preview from Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing LessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 18Extracting Content from Employees
What helps people, helps business.
LEO BURNETT
Some CEOs love to write, but most like to talk. If it’s a challenge to get your C-level executive to produce thought leadership content, capture his or her thoughts in a different format. Interview that person using Skype, and record the conversation. Your managing editors can turn that into other content marketing pieces (for example, blog posts and white papers). Or if the content quality is good enough, you can use it in the captured format. Or if the CEO can’t really write but is willing to simply type an e-mail, tell him or her to just write a long e-mail to you.
In other words, don’t block the process by forcing the person into something he or she ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.