Get Bold: Using Social Media to Create a New Type of Social Business

Chapter 1. The AGENDA for Social Business Success

“It is imperative that you have a bold agenda to engage your clients, your partners and your employees. The Social Business AGENDA is the connection to outperforming in the marketplace.”

Sandy Carter

“What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.”

David Armano, author of Logic+Emotion blog

I am a Vice President at IBM^®, mom, wife, and a Social Business evangelist. Since the early 2000s, I’ve been using social networking, social media, social software, or whatever you prefer to call it. What’s powerful about the concepts of micro-blogging, wikis, video sharing, video chats, networks, communities, and more is that ...