September 2011
Beginner
288 pages
7h 51m
English
Content preview from Get Bold: Using Social Media to Create a New Type of Social BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Praise for Get Bold
“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions
“Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it’s an imperative. It’s a book to be embraced, studied, and implemented.”
—Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!
“Sandy Carter is spot-on in Get Bold. IBM has understood for years that this social networking thing meant more than sharing pictures of funny cats. Get Bold speaks in a language that will satisfy the stodgiest of CEOs but with a passion that belies the importance of these ...