Get Bold: Using Social Media to Create a New Type of Social Business

Chapter 9. Draw Up Your AGENDA

“The magic innovation occurs when companies go outside their four walls for ideas, help, and advocacy. The Social Business AGENDA enables you to do just that.”

Sandy Carter

“You can’t steal second base with your foot still on first.”

Ricky Henderson, NY Yankees

Future-Proofing Your Business

A decade ago the Internet became an important business tool. I remember talking to business leaders about how the Internet would be used in business. On more than one occasion, I had CEOs say the Internet would never be used for anything but hobbies and games. One executive told me that no one would ever do online banking. “Never happening,” he said. “I’d stake my career on it.”

But the Internet did have a major redefinition ...