Preface

Of the three books I have written, I believe this is my favorite one. Why? I am passionate about social media and Social Business. It is more personal because of my daily use so I am excited to share my point of view with you!

The bottom line is that this book represents my loves:

My love of market transformation: I seek out transformation. Today we are on the edge of the next “big” one. Companies around the world are now focused on becoming Social Businesses. A Social Business has a first-mover advantage since this transformation is about not technology but people. Relationships take time, not just money, and not just technology.

My love of learning: Because this is a new area, I love working with those companies pushing the edge. ...

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