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Get Bold: Using Social Media to Create a New Type of Social Business
book

Get Bold: Using Social Media to Create a New Type of Social Business

by Sandy Carter
September 2011
Beginner
288 pages
7h 51m
English
IBM Press
Content preview from Get Bold: Using Social Media to Create a New Type of Social Business

Contents

Foreword—Business Is Personalby Charlene Li, Author of Open Leadership

Foreword—The New Transformation: Social Businessby Mike Rhodin, Sr Vice President, IBM SWG Solutions

Preface

Chapter 1 The AGENDA for Social Business Success

Chapter 2 Align Organizational Goals and Culture

Chapter 3 Gain Social Trust

Chapter 4 Engage Through Experiences

Chapter 5 (Social) Network Your Business Processes

Chapter 6 Design for Reputation and Risk Management

Chapter 7 Analyze Your Data

Chapter 8 Technology as a Competitive Ingredient

Chapter 9 Draw Up Your Agenda

Glossary of Social Business Terms

Index

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Publisher Resources

ISBN: 9780132618427Purchase book