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Get Bold: Using Social Media to Create a New Type of Social Business by Sandy Carter

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About the Author

Sandy Carter is Vice President, Social Business Evangelism, in which capacity she is responsible for helping to set the direction for IBM’s Social Business initiative. Social Business is a more than $200 billion marketplace.

Her career history is impressive. She has been a Chief Marketing Officer, Chief Sales Officer, Chief Software Alliance Officer, Business Leader, and Strategist who has successfully leveraged social techniques to drive business success. She and her teams have been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques.

In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social ...

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