Skip to Content
Get Bold: Using Social Media to Create a New Type of Social Business
book

Get Bold: Using Social Media to Create a New Type of Social Business

by Sandy Carter
September 2011
Beginner
288 pages
7h 51m
English
IBM Press
Content preview from Get Bold: Using Social Media to Create a New Type of Social Business

About the Author

Sandy Carter is Vice President, Social Business Evangelism, in which capacity she is responsible for helping to set the direction for IBM’s Social Business initiative. Social Business is a more than $200 billion marketplace.

Her career history is impressive. She has been a Chief Marketing Officer, Chief Sales Officer, Chief Software Alliance Officer, Business Leader, and Strategist who has successfully leveraged social techniques to drive business success. She and her teams have been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques.

In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Social Business By Design: Transformative Social Media Strategies for the Connected Company

Social Business By Design: Transformative Social Media Strategies for the Connected Company

Dion Hinchcliffe, Peter Kim, Jeff Dachis
What Employees Want Most in Uncertain Times

What Employees Want Most in Uncertain Times

Kristine W. Powers, Jessica B.B. Diaz

Publisher Resources

ISBN: 9780132618427Purchase book