September 2011
Beginner
288 pages
7h 51m
English
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Index
Numbers
1-800-FLOWERS.COM, 113
A
actionable, 174
active participants, 84
activist protests, 158
adaptive web personalization, 114
advanced analytics, 189
affinity analysis, 191-192
comprehensive analysis, 190-191
evolving topics, 191
sentiment analysis, 192
Advanced programs, 145
affinity analysis, 191-192
AGENDA, 221
Align corporate goals and culture, 224-225
Analyze your data, 232-233
case studies, IBM, 221-224
Design for reputation and risk management, 230-231
Engage through experience, 227-228
Gain social trust, 226-227
Network your processes, 229-230
sample AGENDAs
Avery Dennison, 234-236
BASF, Germany, 237-240
Cars.com, 240-242
Celestica, 243-244
IBM India, 245-247
Sogeti, France, 247-249
agendas, Social Business AGENDA, 18-19