Get Bold: Using Social Media to Create a New Type of Social Business

Chapter 8. Technology as a Competitive Ingredient

“The focus of Social Business is on the business—but new social technologies are the transformative ingredient.”

Charlie Hill, IBM Distinguished Engineer, and Chief Technology Officer, Collaboration Solutions

“A Social Business will win or lose based on the competitiveness of their technology platform.”

Doug Cox, Vice President, IBM Collaboration Solutions Development and Support

Yes, the Technology Is Important

As a business leader, you’ll find that your Social Business will be dependent on technology. Technology is indeed the key ingredient that companies use to transform themselves into Social Businesses and outperform their competition. Clearly, it was Internet technology that broke down ...