Get Bold: Using Social Media to Create a New Type of Social Business

Chapter 4. Engage Through Experiences

“The key is to reinvent customer relationships through great engagement not ‘fly by’ social media.”

Sandy Carter

“Engagement—the act of creating meaningful connections—is key to building a vibrant community.”

Rachel Happe, cofounder and Principal at The Community Roundtable, a private peer network for community managers and Social Business practitioners

Engagement Is the Energy of Social Business

My family and I just returned from a trip to Costa Rica. From the jungle to the ocean and even the volcanoes, the country engages you with activities, unique foods, and friendly people. Costa Rica’s government started the tourism focus with a “day of tourism” set up to teach the citizens of the value of tourism ...