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Get Bold: Using Social Media to Create a New Type of Social Business by Sandy Carter

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Chapter 4. Engage Through Experiences

Engagement Is the Energy of Social Business

My family and I just returned from a trip to Costa Rica. From the jungle to the ocean and even the volcanoes, the country engages you with activities, unique foods, and friendly people. Costa Rica’s government started the tourism focus with a “day of tourism” set up to teach the citizens of the value of tourism ...

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