Foreword—The New Transformation: Social Business

As we entered the twenty-first century, the business world found itself facing significant change. The introduction of the Internet had ushered in a new era of opportunity and productivity—in fact, the magnitude of this shift was not unlike the changes that spurred the Industrial Revolution a century earlier. And while the Industrial Revolution was bringing big change to business—like unprecedented gains in manufacturing capability, new factory technology, and automation—it was having a similar impact on society, bringing prosperity to an emerging middle class in developing nations such as the United States. The “Information Revolution” of the twenty-first century is also bringing a new middle ...

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