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Get Bold: Using Social Media to Create a New Type of Social Business by Sandy Carter

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Chapter 2. Align Organizational Goals and Culture

A Social Business’s Goals and Culture

As you learned in Chapter 1, “The AGENDA for Social Business Success,” a Social Business is one that is engaging, transparent, and nimble because of its integration of social techniques throughout its processes and interactions with clients, employees, and suppliers. It is different from just social media in that it is applying social features and characteristics ...

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