Get Bold: Using Social Media to Create a New Type of Social Business

Glossary of Social Business Terms

Active Participant A person who sometimes comments while acquiring information and knowledge. Engagement with your active participants will be based on how to pull them into more active involvement with your brand. An active participant is someone who comments, rates, or authors content in a social networking system on a regular basis.

Activity Streams An activity stream is a list of recent activities performed by an individual. These enable end users to blend information from internal and external sources, including blogs, wikis, business applications, and so on, so that information can be effectively used in day-to-day work and enable efficient collaboration across a broad network of people.

Affinity Analysis ...