September 2010
Beginner
304 pages
4h 24m
English
book
How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business
by Jamie Turner, Dr. Reshma Shah
Content preview from How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business
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Chapter 23. Step 3: Measuring the Only Really Important Thing—Your Return on Investment
WE’VE TALKED ABOUT WHERE MARKETING HAS BEEN AND WHERE IT’S GOING. NOW IT’S TIME TO TALK ABOUT SOMETHING THAT’S IMPORTANT RIGHT NOW: YOUR RETURN ON INVESTMENT (ROI). AFTER ALL, THE ONLY REAL REASON YOU’RE SETTING UP, RUNNING, AND MANAGING A SOCIAL MEDIA CAMPAIGN IS TO MAKE MONEY, RIGHT?
Understanding Customer Lifetime Value
Before we dive into ROI, let’s talk about an important concept called Customer Lifetime Value. Customer Lifetime Value (CLV), is the amount of revenue you’ll generate from one customer during the lifetime of your relationship.
For example, let’s assume that you’re a cable TV provider who knows that the average customer spends $100 a month ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.