IF YOU’RE LIKE A LOT OF PEOPLE, YOU PROBABLY HAVE SOME QUESTIONS ABOUT SOCIAL MEDIA. YOU MAY BE ASKING WHETHER SOCIAL MEDIA IS OVERHYPED, WHETHER SOMETHING ELSE WILL REPLACE IT, OR WHETHER IT’S JUST A BIG, FAT WASTE OF TIME.
But the important questions is, “Can I make money with social media?” After all, what’s the point of setting up, launching, and running a social media campaign if it’s not going to make money?
Well, we’ve got some good news. You can make money with social media—if you follow the right plan. The problem is that many people think that simply updating a Facebook page or uploading a YouTube video is a social media campaign.
A well-run social media campaign is a program that’s well thought out, well executed, ...