
HOW TO SELL WITH NLP
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In Chapter 1 you learnt how the world of sales is changing,
resulting in an even greater need for building strong, trusting
business relationships. Such relationships require an awareness
of a number of behavioural characteristics demonstrated by
you and your clients and prospects. When you learn how
these characteristics interplay with each other, you will be
able to significantly expand your sphere of influence in your
marketplace.
Ben’s story
Ben started his career in the IT software industry 15 years ago, full of
enthusiasm and raw energy. He att