
HOW TO SELL WITH NLP
164
Global/detail
Great orators know the importance of keeping speeches at a
high level. You only have to read the inauguration speeches of
people like Nelson Mandela and Barack Obama to realise this.
To go into detail is to separate different factions of the audience
as well as to upset those who do not have a need for detail.
However, it is important to satisfy those who do have a need for
detail and one way to do this is to provide printed information
for people to take away with them. Telling people this at the
beginning of your presentation will effectively allow those who
need the detail ...