
HOW TO SELL WITH NLP
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You will want to maintain control of the sales process and work
towards your well-formed outcome during your sales activities.
Frames are a way of structuring a meeting and keeping it on
track while encouraging flexible discussion.
Paul’s story
The technical and wide-ranging nature of the products Paul sold often
resulted in his clients becoming fascinated by the benets of a product
for which they had no use. Paul would spend a great deal of time
satisfying their curiosity, knowing full well that this was not going to
result in a sale. He would leave the meeting frustrated beca