
HOW TO SELL WITH NLP
150
In this chapter you will learn how to pull together all the
techniques used so far to enable you to engage small and large
groups of people. Building rapport with groups requires a
special skill set which takes into account a variety of behaviour
patterns and decision-making strategies.
Greg’s story
Greg is the chief executive of one of the fastest growing companies in
the UK. His board decided it was time for some signicant expansion
and that £60 million was the extent of the borrowing they needed for
the next stage of development. Greg had borrowed money from banks
before but never on thi