
HOW TO SELL WITH NLP
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You will now have a clear understanding of the importance of
metaprogrammes in relationship building. Practise using this
awareness to help your clients and prospects to make decisions.
In this chapter we will explore the different ways in which your
customers make decisions.
Gary’s story
Gary sold top-of-the-range executive sports cars. His background was in
engineering and he could not believe his luck when he landed a sales
role that would mean he would be surrounded all day by such wonderful
examples of ne engineering. He loved nothing more than to show his
prospects under th