
RAPPORT GETS YOU EVERYWHERE
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Before each meeting, take a moment to think about what is or
may be important to your prospect, both in their working role
and in their social life. Make sure that throughout your present-
ation you ask values-based questions:
What is important to you about xyz product?
Is it important that it can . . . ?
Is it important that the team get to trial it before you buy?
What are the key features you are looking for here?
You can also use metaprogrammes to pace, lead and build
rapport. Refer back to Chapter 2 if you need to. Counting out
a process on your fingers or making a list of points will