
HOW TO SELL WITH NLP
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A B
never achieve excellence. She needs to consider how she can
introduce variety – within the role, through her customers,
through her product range or in her area of responsibility.
Buying motivations
Sameness: Excellent, we won’t have to make too many changes:
this product means we can continue the way we have been.
Difference: That’s great: it’s new and it’s different – bring it on.
Independent/co-operative
Self-assessment
1 When I feel it is time to recharge my batteries,
I prefer to be:
A Alone.
B With people.
2 When I am working on a project, I am more
effective if I:
A Have sole responsibility for th ...