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Improving Profit: Using Contribution Metrics to Boost the Bottom Line by Keith N. Cleland

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14 Businesses Explore CBA/TARI

Senior executives from companies varying in size from branches of multinationals to small and medium enterprises attended a week-long residential program on the relevance of Contribution-Based Activity for bottom-line improvement.

Highly intrigued, they speculated on how the concepts might be applied to their own circumstances.

They were encouraged to try it for themselves, and if so inclined, to submit their findings, so that others might benefit from the exploration of CBA and TARI.

Although the findings have been summarized for the sake of brevity, they remain faithful to the wording in the transcripts of participants, ...

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