January 2018
Intermediate to advanced
524 pages
13h 33m
English
This category refers to any space where consumer-based commerce transacts. This can be a brick and mortar store or a pop-up kiosk. Additionally, this category refers to why we include financial institutions and marketing fields in this area. These include traditional banking services and insurers, but also leisure and hospitality services. Retail IoT impact is already in process, with the goal of lowering sales costs and improving customer experience. This is done with a myriad of IoT tools. For simplicity in this book, we also add advertising and marketing to this category.
This segment measures value in immediate financial transactions. If the IoT solution is not providing that response, its investment ...
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