July 2011
Intermediate to advanced
287 pages
6h 32m
French
Content preview from Le business model des services
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7. Concevoir et industrialiser les services
« Once service in the field receives the same attention as products in the factory,a lot of new opportunities become possible. Companies must think of themselvesas performing manufacturing functions when it comes to so-called “service”activities »1.
Theodore Levitt 
Au chapitre précédent, nous avons vu que l’un des défis majeurs pour l’entreprise B to B consiste bien souvent à faire coexister deux modèles d’affaires qui semblent pourtant inconciliables de prime abord, une logique « volume » d’un côté ...