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Le business model des services
book

Le business model des services

by Gérald Karsenti, Wolfgang Ulaga
July 2011
Intermediate to advanced
287 pages
6h 32m
French
Editions d'Organisation
Content preview from Le business model des services

Index

A

accès au marché (modèle) 259, 266, 268, 277

alignement 164, 167, 222, 244, 249, 276, 277

B

blueprinting (modèle, approche) 202

C

capital humain 94, 162, 168, 177, 183, 222, 243

changement 139, 144, 243

classification des services 36

compétence 81, 160, 161, 240

couverture du marché 9, 244, 259

croissance 7, 18, 21, 23, 260, 279

D

déclaration de mission (« mission statement ») 118

définition des services 14, 27, 43, 108

déploiement des services 31, 45, 50, 100, 202, 212

E

enjeux 17, 279

équation de rentabilité 73

expertise 86, 134, 221, 230, 240

F

Fit-for-Service (modèle)107, 115

G

gestion de la relation client 53, 125, 181, 228, 267

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Publisher Resources

ISBN: 9782212151305