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Le business model des services
book

Le business model des services

by Gérald Karsenti, Wolfgang Ulaga
July 2011
Intermediate to advanced
287 pages
6h 32m
French
Editions d'Organisation
Content preview from Le business model des services

PARTIE 3

Transformer les venteset les relations partenairespour développer les services

Introduction d’étape

8. Changements à opérer pour l’entreprisesouhaitant s’investir davantage dans le service

9. Définir les modèles de couverture commercialeet d’accès au marché du service

10 questions clés à se poser

Conclusion d’étape

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Publisher Resources

ISBN: 9782212151305