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Learning Mobile App Development: A Hands-on Guide to Building Apps with iOS and Android by Michael Eierman, Jakob Iversen

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1. Why Mobile Apps?

Mobile, Mobile, Mobile! Mobile technology is certainly receiving a lot of attention in the IT world as well as the general business world right now. It seems everyone is executing a mobile strategy, designing a mobile app, or worrying about managing mobile devices. But why all the buzz? What makes mobile so special that it garners this much attention? In this chapter you explore some of the key reasons behind the hype. It really is not “much ado about nothing!”

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