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Learning Mobile App Development: A Hands-on Guide to Building Apps with iOS and Android by Michael Eierman, Jakob Iversen

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Ad Supported Apps

The app market is very price sensitive. Free apps get downloaded at a much greater rate than any paid app. However, a totally free app is hard to make money with. That is why although many apps appear to be free, they often have a way to make money built within the app. The most common approach to making money from a free app is to embed ads within the app screens. Ads take up screen real-estate, so you will have to plan and code the user interface with this in mind.

Because setting up for supporting ads in your app mostly involves registering for the ads with either Google or Apple, as well as submitting bank account information (so you can be paid) and a W-9 tax form (so you can pay taxes on your ad revenue), it isn’t feasible ...

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