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Learning Mobile App Development: A Hands-on Guide to Building Apps with iOS and Android by Michael Eierman, Jakob Iversen

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Paid Apps

The simplest approach to monetizing an app is to charge for the download. The price is advertised in the app store and the user decides, based on your description of the app, whether to buy it. If the user buys the app, you get the money. No need to worry about getting clicks or designing features to be purchased. The problem is getting enough customers to generate significant income. One approach to solving this problem is to raise the price of the app. However, as the price of the app goes up, the number of downloads goes down. As mentioned before, the market is very price sensitive. You will need a very enticing description of your app to get downloads. Additionally, after users have purchased the app, future updates are free. You ...

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