July 2011
Intermediate to advanced
488 pages
15h 53m
French
Content preview from L'essentiel du marketing
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Chapitre 13
Management des ventes et de la distribution des produits
Nous allons aborder dans ce dernier chapitre une phase cruciale du marketing opérationnel : la vente et la distribution des produits. Après avoir étudié les mécanismes d’achat du consommateur, sélectionné une stratégie d’approche du marché, conçu et annoncé une offre adéquate, l’entreprise doit encore mettre son produit à la disposition du consommateur final. C’est le rôle conjoint de la force de vente de l’entreprise et des distributeurs.
CONSEILS DE LECTURE : Ce chapitre ne présente pas de difficultés particulières. Nous avons choisi de mêler la gestion de la vente à la distribution pour bien souligner l’interdépendance existant entre ces deux variables. Nous commencerons ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.