July 2011
Intermediate to advanced
488 pages
15h 53m
French
Content preview from L'essentiel du marketing
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Sommaire
Avant-propos à la troisième édition
Partie 1Repères essentiels du marketing
Chapitre 1Les périmètres du marketing
IV. Paradigmes et champs du marketing
Chapitre 2Les missions du marketing
I. Décrypter l’environnement de l’entreprise
III. Les outils de l’action : les variables du marketing mix
IV. Missions et organisation de la fonction marketing
Partie 2L’information marketing
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.