July 2011
Intermediate to advanced
488 pages
15h 53m
French
Content preview from L'essentiel du marketing
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Chapitre 7
Stratégie de marque et relationnelle
Certains gourous n’hésitent pas à annoncer la fin des marques. Si effectivement, une marque faible représente un poids mort pour l’entreprise, en revanche, une marque forte constitue une ressource inestimable et un atout marketing majeur. Nous verrons comment procéder pour construire (par-tie I) et manager de telles marques (partie II) ; enfin, nous élargirons notre réflexion, en présentant les bases de la gestion d’une bonne relation avec le client (partie III).
Au terme de ce chapitre, vous saurez :
comment construire et défendre une marque forte ;
pourquoi le capital de marque peut être une ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.