July 2011
Intermediate to advanced
488 pages
15h 53m
French
Content preview from L'essentiel du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 9
Le plan marketing
Le plan récapitule l’ensemble des choix marketing opérés par l’entreprise. Il reflète sa maturité marketing et sa position parmi les courants qui agitent le marketing. Après avoir évoqué les différents statuts du plan, nous détaillerons ses rubriques et son volet budgétaire. Nous terminerons par la présentation des étapes du processus de planification marketing.
CONSEIL DE LECTURE : La rédaction d’un plan marketing demande un bon esprit de synthèse. Sa conception s’appuie sur de nombreux points, déjà présentés dans les chapitres précédents. Le plan repose sur une logique stratégique (chapitre 2), sur une compréhension des mécanismes d’achat (chapitre 3) et de l’entourage de l’acheteur (chapitre 4), sur les résultats ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.