July 2011
Intermediate to advanced
488 pages
15h 53m
French
Content preview from L'essentiel du marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 3
Les décisions du consommateur
Nous entrons dans la deuxième partie de cet ouvrage : il s’agit ici de « comprendre », étape indispensable avant la décision marketing. Ce chapitre, centré sur la compréhension des mécanismes utilisés par le consommateur pour opérer ses choix, vous semblera peut-être un peu ardu. Pourtant, il constitue un point de passage obligé pour justifier une décision stratégique (troisième partie) et pour manager de manière cohérente les différentes variables du marketing mix (quatrième partie). Néanmoins, vous pouvez le mettre de côté, puis le reprendre après la lecture complète de l’ouvrage.
Ce chapitre considère que le consommateurest autonome dans ses décisions de choix. En d’autres termes, l’individu ne subirait ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.