July 2011
Intermediate to advanced
488 pages
15h 53m
French
Content preview from L'essentiel du marketing
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Lexique
Achat impulsif: achat réflexe, décidé sur le champ, généralement déclenché par la simple vision d’un produit ou d’une marque.
Analyse de la valeur: démarche qui vise à concevoir ou à reformuler un produit ou un service pour qu’il soit conforme, au moindre coût, au niveau d’attente exigé par le consommateur.
Analyse documentaire: technique de réutilisation d’informations déjà disponibles par ailleurs.
Analyse multivariée: technique de traitement statistique considérant simultanément un ensemble d’informations complexes.
Analyse SWOT: analyse qui vise à déterminer, d’une part les forces et les faiblesses de l’entreprise, d’autre part les opportunités et les menaces présentes sur un marché.
Appropriation: sentiment d’une possession unique ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.