July 2011
Intermediate to advanced
488 pages
15h 53m
French
Content preview from L'essentiel du marketing
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Index
A
ABC 462
achat
désimpliqué 109
impulsif 109
industriel 147
risque 105
routinier 108
AIDA 404
analyse
contenu 170
demande 308
forces et faiblesses 51
portefeuille 275
valeur 275
annonceur 410
appropriation 117
Arthur D. Little 274
attaché commercial 451
attention 96
attitude 99
audience 414
audit
marque 228
marketing 314
B
bénéfice consommateur 196
béhavioriste 407
benchmarking 281
bêta de Morgensztern 414
blog 144
Boston Consulting Group (BCG) 269
bouche-à-oreille 138
brevet 45
brief agency 48
buzz 139
C
capital-marque 233
category management 459
centrale
d’achat ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.