A central theme of this book is that effective logistics and supply chain management can provide a major source of competitive advantage – in other words, a position of enduring superiority over competitors in terms of customer preference may be achieved through better management of logistics and the supply chain.
The foundations for success in the marketplace are numerous, but a simple model is based around the triangular linkage of the company, its customers and its competitors – the ‘Three Cs’. Figure 1.2 illustrates the three-way relationship.
Figure 1.2 Competitive advantage and the ‘Three Cs’
Source: Ohmae, K., ...
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