The omni-channel revolution
A headline in the business section of a national UK newspaper The Sunday Telegraph on 5 April 2015 read ‘7,500 jobs at risk as retailers shut stores’. The article went on to say that ‘more than 200 shops and 7,500 jobs are at risk at Britain’s biggest out-of-town retailers as the dramatic change in shopping habits leads to widespread store closures’.
After 50 or so years of more or less continuous expansion, major retailers around the globe are having to re-evaluate their strategies. For many years, major retailers such as Walmart, Tesco and Carrefour had ridden a global wave of growing consumer demand for their style of retailing and the products that they offered. These companies had invested massive sums in so-called ...
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