January 2023
Intermediate to advanced
250 pages
11h 7m
English
Content preview from Logistics and Supply Chain Management, 6th Edition
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Distribution channels are value delivery systems
Distribution channels are not just physical conduits through which products flow, they are primarily a way to connect with customers and to provide a means of delivering the value that customers seek. Distribution channels should work in both directions, i.e. serving the customer on the one hand and providing a means of capturing customer insight and enabling market understanding on the other.
In order to ensure the smooth running of this two-way flow of products and information, there is a requirement for the creation of aligned and seamless connections between all of the entities in the channel. The problem is that often because these players are independent of each other and with low levels ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.