January 2023
Intermediate to advanced
250 pages
11h 7m
English
Content preview from Logistics and Supply Chain Management, 6th Edition
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The trend to ‘servitisation’
In the industrial sector, particularly, there is increasing evidence of the adoption of a new commercial model whereby the product becomes a platform for the delivery of service. This is a process which has come to be termed ‘servitisation’.3 This rather inelegant label actually describes a significant transformation, especially regarding the nature of the relationship between the buyer and the seller, and reflects the adoption of the SDL briefly described above.
The underlying principle of servitisation is that customers seek ‘solutions’ rather than products – it reflects the idea that it is outcomes rather than outputs that matter. It also implies a much closer relationship between the supplier and the customer. ...
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