To be truly agile, a supply chain must possess a number of distinguishing characteristics, as Figure 6.15 suggests.
Firstly, the agile supply chain is market-sensitive. Market-sensitive in this context means that the supply chain is capable of reading and responding to real demand.
Figure 6.15 The agile supply chain
Most organisations are forecast-driven rather than demand-driven. In other words, because they have little direct feed-forward from the marketplace by way of data on actual customer requirements, they are forced to make forecasts based upon past sales or shipments and convert these forecasts into inventory. ...
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