January 2023
Intermediate to advanced
250 pages
11h 7m
English
Content preview from Logistics and Supply Chain Management, 6th Edition
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Global brands and companies now dominate most markets. There has been a steady trend towards the worldwide marketing of products under a common brand umbrella – whether it be Coca-Cola or McDonald’s, Apple or Toyota. At the same time the global company has in many cases revised its previously localised focus, manufacturing and marketing its products in individual countries, and now instead will typically source on a worldwide basis for global production and distribution.
The logic ...
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