Logistics and Supply Chain Management, 6th Edition

The last word

We are seemingly entering an era where the rules of competition will be significantly different from those that prevailed in the past. A new paradigm of competition is emerging in which the supply chain network will increasingly provide a source of sustainable advantage through enhanced customer value.

If such an advantage is to be achieved, then it is critical for the organisation to review the way in which it currently delivers value to its customers and to consider whether the time has come to reconfigure the chain to utilise the strengths of other players in the supply chain. One thing is for certain – companies that believe they can continue to conduct ‘business as usual’ will find that their prospects for success in tomorrow’s ...